Ra'ef Elshafai

Creative & Brand Leader

My strongest skill is turning business problems into creative direction, then building the team, workflow, and commercial model needed to deliver it at scale. I care most about building the conditions that let teams do consistently good work, while giving them enough clarity and space to think, paired with realistic pipelines and clear ownership.

View Case Studies →

Creative Manager
Senior Art Director

Red Bananas · Jeddah, KSA

18+YearsExperience

120+ClientsServed

10+YearsLeadership

Selected Work

Different Case Studies. Different Kinds of Seniority.

Not nine branding projects that look alike — destination brands, client recovery, performance creative, and commercial judgment calls. Click a card for a quick preview.

Professional Experience

10+ years in creative leadership

Agency and in-house, across KSA, UAE, and Egypt — from art direction to board-level commercial ownership. Click any role for the full detail.

Core Expertise

Skills built across 18+ years of scaling creative

From concept to commercial delivery — creative direction, brand strategy, and the operations that make both scale.

Tools & Stack

Background

Education & Languages

Bachelor's Degree, Visual Communications

Faculty of Fine Arts, Alexandria University

2003 – 2008

Foundational training in visual communication design that underpins 18+ years of brand identity, art direction, and campaign development work across MENA.

Languages

ArabicNative

EnglishProfessional Working

Bilingual campaign development across Arabic and English — core to Saudi and MENA market delivery.

Get in Touch

Let's build something worth a case study

raef.elshafai@gmail.com

Phone

+966 55 764 9115

Location

Jeddah, Saudi Arabia