







For the launch of Sports Society at D-Bay, Tatweer Misr introduced an exclusive sports and wellness hub within its premium coastal destination. This project aimed to position Sports Society as a dynamic, state-of-the-art facility promoting an active lifestyle by the beach. The key visuals developed for this campaign were the foundation of the OOH (Out-of-Home) advertising, capturing the energy, movement, and vibrant essence of the sports community while aligning with Tatweer Misr’s innovative brand identity.