KEY VISUALS
As the Senior Art Director at TAC Universe, I had the opportunity to craft compelling key visuals across diverse industries, collaborating with my creative team to set a strong visual foundation for each brand. From retail and entertainment to hospitality and lifestyle, I developed unique art directions tailored to each client's identity and market positioning. Beyond creating key visuals, I also designed select key posts to establish a cohesive brand narrative, providing my design team with a solid framework to expand upon. This approach ensured consistency, creativity, and strategic alignment across all brand touchpoints.
