waterfront
After shaping a distinctive brand identity for waterfront, the tallest towers in Alexandria, the TAC Universe team led a multi-channel launch campaign spanning digital platforms and on-ground activations. The campaign unfolded in two strategic phases: an intriguing teaser phase that built anticipation and curiosity, followed by a high-impact launch phase that introduced the brand in its full glory. This project highlights the art direction, key visuals, and storytelling approach that brought the brand to life, ensuring a powerful and memorable market debut.
